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Sustainable SEO campaigns generate high-quality organic traffic and convert website visitors into paying clients.
There is NO debate. Manchester is England’s second city and you won’t tell me otherwise. The city was an industrial and textile powerhouse and expanded at a meteoric rate in the early 1800s with small hamlets like Withington being absorbed into the urban sprawl. Today, people and businesses continue to shun other towns and cities for Manchester. The number of residents has risen from 422,000 in 2000 to 600,000 today and is expected to reach 630,000 over the next several years.
Not only is Manchester home to globally recognised companies, it’s also a hub for thriving new ones. The city boasts a community of more than 10,000 digital and tech businesses ranging from start-ups, homegrown entrepreneurs and SMEs to global blue chip companies.
Oh and there’s two world-class football clubs.
You’re a business owner wearing many hats and spinning many plates. Maybe you don’t necessarily have the time – or the expertise – to manage SEO yourself, but you don’t have the need, budget, or desire to work with an SEO agency.
Get results by working with a independent SEO consultant and benefit from broad range of digital marketing expertise. I provide tailored advice and consultations that help you improve your website’s search engine ranking and lead acquisition.
I’m available to help with your digital marketing from overhauling your SEO strategy, to working with you on a monthly basis for a long term SEO campaigns, or to provide you with SEO training so you can manage the bulk of it yourself.
From our first discovery meeting, I will develop a clear picture of your business, your products & services, your customers, your competitors and goals. A key part of this process is analysing how visitors arrive on your website, what do they look at while there and why do they end up leaving.
I use analytics tools to develop search engine marketing strategies and campaigns that are based on trends, search data, competitor performance and keywords to improve your search engine results page (SERP) performance, site engagement and lead generation.
No two websites are created equal. Technical SEO involves improving technical aspects of your website to make it faster, easier for Google to crawl and to help search engines understand your architecture and content. If done well, searching engine ranking performance should improve and attract organic traffic that can be turned into customers.
I perform comprehensive site audits to diagnose technical faults and pull together an action plan to fix the errors that are holding you back. Conducting site audits is important to keep pace with the ever changing Google algorithm and to keep your site in good health.
Nearly 60% of all Google searches are now carried out on a mobile device. Google’s new ‘mobile first’ focus means that it uses the mobile version of your website content to crawl, index and rank your webpages. Optimising your website for mobile usability is now a necessity should you want to improve your ranking and online business performance.
Keyword research is arguably the most crucial element of any search engine optimisation (SEO) strategy. It helps to reveal which words your target audience is searching for online to discover a particular product, service or business.
Using keyword data enables you to create content that is user-focused and drive target customers to your website.
Now that we have your target keywords, it’s time to optimise existing content and write new content that is relevant, engaging, tagged and optimised. I can support you by coming up with ideas and creating content that will engage you core audience, promote your business and satisfy the Google algorithm.
Marketing strategies for start-ups, SMEs and corporates.
Find out how I can help your business’ digital marketing and SEO strategy.
SEO, or ‘search engine optimisation’, is the process of optimising the technical and content elements of a website and individual webpages to improve search engine rankings and drive organic traffic. As webpage visibility increases, so too will the number of potential customers who click through to your website and view your products & services.
In its early days, SEO mainly involved optimising content, technical set up and site structure. These factors are still critically important of course but off-site factors such as customer reviews and backlinks play a major role in scaling up search rankings.
SEO is broadly split into 3 main areas:
On-page SEO
Includes elements that impact a site’s ranking performance that are hosted on your website’s content management system (CMS). For instance, webpage content, blog content, titles, headers, metadata etc.
Off-page SEO
Factors that affect page ranking performance that are hosted externally and not on your website. These include backlinks, user reviews, third-party articles, directories etc.
Technical SEO
Variables that impact the ability of Google or other search engines to read, crawl and index your website. These variables may include mobile friendliness, site speed, duplicate content, site architecture, structured data or site security (SSL-HTTPS).
SEO is a medium-long term strategy but the amount of time, hard work and dedication it requires is worth it if you’re looking for a steady stream of new sales leads in the future.
Marketers have many weapons in their armoury, but SEO is arguably the most effective marketing strategy to attract prospects and win new customers. Businesses that struggle to increase web traffic and have no in-house marketing or SEO expertise will benefit from a period of SEO strategising, website optimisation, content creation and offsite linking.
Taking advantage of the power of SEO can give your business a major competitive advantage and drive huge increases in website traffic that translate into leads, new customer relationships and revenue.
An SEO audit is an excellent way to discover and prioritise problems or weak areas on your website that are holding back organic search performance. Much like a car service, SEO audits looks under the bonnet to analyse how your site aligns with Google ranking signals (there are more than 200!) and compares it against the competition. All successful SEO strategies start with a comprehensive SEO audit by a competent professional.
What does an SEO audit measure?
Contact me to book an SEO audit.
When I’m looking for legal services, a builder, private tutor or an investments manager, I will search for businesses within my geographical area and not those located at the other end of the country. For example, I may search for legal services in greater Manchester or SEO consultant in Stockport. Local SEO is an art in itself and enables businesses to rank well against locally based search terms. Businesses that are based in a physical location or serve a certain geographical area can benefit from local SEO.
Benefits:
When I’m looking for legal services, a builder, private tutor or an investments manager, I will search for businesses within my geographical area and not those located at the other end of the country. For example, I may search for legal services in greater Manchester or SEO consultant in Stockport. Local SEO is an art in itself and enables businesses to rank well against locally based search terms. Businesses that are based in a physical location or serve a certain geographical area can benefit from local SEO.
Benefits:
Generating valuable, insightful and engaging website content is central to engaging your audiences and improving search engine visibility. Whether that’s webpage copy, blog articles, product/service pages, videos or landing pages, all content should be tailored to the keywords you wish to rank for. High quality content remains the most important ranking factor in SEO, although technical optimisation and backlinks remain crucial to cementing top spots in SERPs. Investing in high quality website content is a fundamental strategy to attracting more customers and visitors to your website.
Benefits of high quality content
DIGITAL MARKETING
WEBSITE DESIGN & LANDING PAGES
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