EMAIL MARKETING

A strong email marketing strategy helps you to reach and connect with your customers and audiences in a personalised way and increase sales without breaking the bank.

FREELANCE EMAIL MARKETING CONSULTANT

Smartphones and tablets have increased the amount of time people spend online – making email the ideal way to update your stakeholders, communicate with your customers and sell more of your products and services online.

I’m an experienced Email Marketing Consultant specialising in email template design, content creation, execution and reporting. I help start ups and established brands to use their email marketing more effectively.

WHAT IS EMAIL MARKETING

Email marketing is a powerful type of direct marketing that uses personalised email messages to educate your target customers about your business, products and services. Whether you want to convince the recipient to make a purchase, sign up for a trial, register for an event or book a demo, email remains a useful tool in prompting specific actions.

Email is the #1 communications channel and at least 99% of consumers check their email inbox at least once a day. Email marketing is the best, most cost effective way to make sales online and its dominance over social media shows no sign of stopping.

I develop targeted email marketing strategies and next-level automations that attract new customers, nurture past/existing customers and maximise conversions rates.

NURTURE LEADS AND SELL MORE ONLINE

Did you know that 73% of respondents to an Econsultancy survey believe that email marketing is the best digital channel due to its high ROI?

It’s an important marketing method because you can achieve better results with email marketing than social media. Use tried and tested e-commerce and email marketing tactics to sell more of your products and services online. Businesses with effective email strategies nurture relationships with existing customers and attract new sales leads.

ELEVATE PERFORMANCE WITH AUTOMATED EMAIL JOURNEYS

Is your business one of the many that still send un-personalised bulk email marketing campaigns to your entire database? The sophistication of email marketing and automation technology is growing and allows you to deliver highly targeted messages to specific customer segments with laser precision. Sending content that a customer is interested in helps to increase email open rates and engagement, improve conversion rates and decrease unsubscribes.

I use data and insights to create innovative email strategies that engage with your customers in a way that makes them excited to open your emails. Email automation allows you to deliver personalised messages to individual customers in the background, whether that be exclusive offers for high spending clients or re-engagement campaigns for lapsed customers.

EMAIL MARKETING CAMPAIGNS FALL BROADLY INTO TWO CATEGORIES

OUTBOUND/COLD

Speak to new audiences and attract your ideal customer segments with targeted outbound emails that drive conversions and online engagement.

I implement revenue-generating email marketing strategies using bespoke target lists, data-driven campaign tactics and automated user journeys that deliver messages at the right time. A/B testing, careful campaign monitoring and ongoing data analysis ensures that campaigns are continuously optimised for best results and ROI.

WARM ENGAGEMENT/NURTURING

I use your database to re-engage with past, present and prospective customers by creating email campaigns that nurture relationships and stimulate sales.

I create carefully-crafted, data-driven email strategies to send customers dynamic, personalised emails that are highly relevant to their interests and behaviour.

WHAT MY CLIENTS SAY...

"We worked with Mark to improve our website visibility and SEO ranking performance in a highly competitive and technical sector. As a biotechnology start-up, it was important to establish our presence in UK and international markets and for the website to complement our business development activity. This has resulted in new organic leads and enquiries from target customers and collaborators along with improvement in our SEO performance for key search terms."

"We operate in a highly competitive B2B tax sector and needed marketing expertise to raise our profile in key segments. Mark has helped us develop a new website, improve online visibility, and write technical content that accurately details the latest tax policy and market trends. Mark’s help in creating and implementing SEO, email marketing, and content strategies has been invaluable."