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Digital advertising
Ranking organically on Google et al through Search Engine Optimisation strategies should be a priority for most businesses. However, investing in paid ads that skyrocket you to the top of search engine results can reap quick results and get new customers on your books. I develop customised paid search/pay-per-click (PPC) strategies that are customised to your customer segments, products, services, and objectives and deliver positive returns on investment.
Social media is now embedded into our lives and shopping habits. Social media advertising can be an effective way to reach new customers, get people talking about your business and grow your brand in existing and new markets.
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To get the most out of Google ads, you’ll want a professional who’s not just good at managing PPC campaigns, but also at optimising the entire customer experience. It doesn’t matter if your customers are in Stockport, Manchester or other parts of the UK; I’ll make sure your ads are spot on and relevant to them. Going in without a clue can lead to lots of wasted ad spend. So, teaming up with a Stockport PPC consultant like me to boost leads and sales while improving your return on investment is a smart move.
Your competitors both locally in and nationally are already advertising with PPC ads in the search engines and other platforms. By analyzing what they are already doing we can see what’s working from them and then improve upon it for your advertising. The game is not to reinvent the wheel but to create a better wheel.
Keywords and phrases are the backbone of PPC and are so important to the results produced, good keyword research is key to a successful paid search campaign. We start out with relevant terms and use the data to narrow down the selection of keywords to the ones that bring in the most qualified prospects
The choice of channels is down to what your offering, some lend themselves better to certain products then others. I tend to focus on Google ads, Google shopping and lead generation
Writing the ads is a skill, we want to match the ad with the search terms but also with the landing pages at the same time. Matching the ad to the users intent makes for a better performing pay per click campaign. We will use different versions of the ads taking advantage of the most appropriate ad types that are offers such as responsive and expanded text ads
Once the landing pages have been constructed, the ads a written and the keywords are set up. We then set the bids and the budget and press go to launch the campaign.
During the first few weeks it is crucial that the new ppc campaign is watched closely we are looking for high spending keywords that are not converting, ads that are not being clicked.
This is where the magic happens, taking what we have found from monitoring the ads we make changes in keywords, ads copy ,extensions, audances types of ads to improve performance.
Its not just a single task job, managing a PPC campaign and ads is an ongoing process. It has to be looked at constantly and adjustments made ongoing. By doing this the compound effect comes into play and campaigns perform better over time.
Reporting is a very important part of the process.Giving you reports that are meaningfull and can tell you how your investment is paying off
Marketing strategies for start-ups, SMEs and corporates.
Find out how I can help your business’ digital marketing and SEO strategy.
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